The acceleration of technological advances in recent years has evolved our daily lives with an inflow of breakthrough innovations. Now, more than ever, consumer empowerment in addition to technical proactivity and predictability define the market acceptance and success of an innovation.
Our market potential analyses include both qualitative techniques - focus groups and in depth interviews- as well as quantitative techniques, i.e. customer surveys and the secondary data analysis. We help companies with creative fresh ideas to get an understanding of the real customer needs in order to eventually displace established competitors.
We introduce our client's innovative production concepts by focusing on differentiation of their innovative solutions to rise above the accepted- and stagnant- products. ICAC Consulting inspires potential end-customers and awaken their imagination. By connecting end customers with our clients in market discovery evaluations we provide open and transparent customer feedback.
ICAC Consulting focuses on driving innovative businesses’ impact in the fuzzy front end of intelligent consulting and market synthesis. By focusing on the potentials of a new product concept, its affordability, and availability we formulate radical new marketing hypotheses, the ones that no one could believe to happen in the target industry.
We know that finding the right market introduction for your disruptive innovation is a choice not to be taken lightly. That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget.